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Unlocking Advertising Potential: Data-Driven Insights for Airport Media Sales

Airports are bustling hubs, offering advertisers unique opportunities to engage with highly segmented audiences. For media sales teams, proving the value of advertising spaces is crucial but often challenging. Our digital map solution transforms this process, providing actionable insights into passenger flow and behaviour. With data-driven tools, we empower airport sales teams to demonstrate the value of their offerings and close deals with confidence.

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Latest articles

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Airport Connectivity

The Rise of Digital Airports: Streamlining the Airport Journey for Passengers

We explore case studies from leading airports like Singapore, Amsterdam and Rome, highlighting how these digital solutions not only enhance passenger experience but also streamline operations.

Business man waits at airport using webapp

Digital Airport

E-Commerce Personalization: A New Era for Airport Revenue

In today’s rapidly changing aviation landscape, non-aero revenue has emerged as a linchpin for airport growth and sustainable business operations.

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Unlocking Advertising Potential: Data-Driven Insights for Airport Media Sales

Airports are bustling hubs, offering advertisers unique opportunities to engage with highly segmented audiences. For media sales teams, proving the value of advertising spaces is crucial but often challenging. Our digital map solution transforms this process, providing actionable insights into passenger flow and behaviour. With data-driven tools, we empower airport sales teams to demonstrate the value of their offerings and close deals with confidence.

Retail & Lounges

Boosting Airport Retail Revenue with Smart Retail Maps

Airports are becoming vibrant shopping hubs, but many travellers struggle to navigate retail opportunities efficiently. By implementing intuitive retail maps on your website or kiosk solutions, you can guide passengers directly to stores, increase dwell time, and significantly boost retail revenue.

Wayfinding

Enhancing Airport Websites with Interactive 3D Maps

Many airport websites rely on static designs with siloed pages for flight information, transportation options, and terminal services. While this format provides the necessary details, it often requires passengers to jump between pages to piece together their airport journey. This fragmented approach can leave travellers feeling unprepared and disconnected from the terminal layout, making navigation more stressful once they arrive. A more unified, interactive solution can transform the way passengers engage with airport information.

Wayfinding

Enhancing Airport Kiosks with Interactive Maps: Transforming Passenger Experience and Boosting Revenue

In today’s fast-paced airport environment, self-service kiosks have become essential for improving efficiency and passenger satisfaction. By integrating interactive mapping technology, airports can further enhance these kiosks offering seamless wayfinding, reducing passenger stress, and unlocking new revenue opportunities.

Terminal Operations

Seamless live flight notifications delivered in the palm of the passenger’s hand (and wrist)

In our previous blog, “Navigating The Digital Skies: The Case for Rethinking Airport Apps”, we highlighted the decline in the popularity of airport mobile apps. At the time, only 7% of travellers reported using such apps. This lack of engagement has led many airports to abandon dedicated apps, instead investing in other digital tools, such as chatbots, which offer higher engagement rates.

E-Commerce

Transforming Passenger Journeys with Personalised Offers

Airports are dynamic hubs catering to passengers with diverse needs and expectations. From business travellers seeking efficiency to families managing strollers and energetic children, each journey presents unique challenges and opportunities. Surveys by CAPA (Centre for Aviation) and the Boston Consulting Group highlight that 80% of passengers expect tailored experiences throughout their journey, from booking to in-flight services. Additionally, 85% are willing to share personal data in exchange for a more seamless travel experience.

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